Fresh from Market to Your Kitchen
Dubai's trusted B2B fresh produce partner since 2020
Born in the Heart of Al Aweer Market
Zafresh emerged from the bustling heart of Al Aweer Central Fruit and Vegetable Market—the largest fresh produce hub in the Middle East and the beating heart of Dubai's food supply chain.
What started as a passionate commitment to quality has grown into one of Dubai's most trusted B2B suppliers, serving over 500 restaurants, hotels, catering companies, supermarkets, and food service businesses across the UAE.
Every morning before dawn, our team is at the market, hand-selecting the finest fruits and vegetables. We build relationships with local farmers, international importers, and market veterans to ensure you receive nothing but the best—at prices that make sense for your business.
Our Mission
To be Dubai's most reliable fresh produce partner—delivering consistent quality, punctual service, and competitive pricing that helps food businesses thrive. We believe that great restaurants, hotels, and food establishments deserve great ingredients without compromise.
Our Vision
To revolutionize the B2B fresh produce industry in the UAE by setting new standards for quality, service, and transparency. We envision a future where every food business has access to premium ingredients at fair prices, delivered with the reliability they deserve.
What Sets Us Apart
More than just a supplier—we're your strategic partner in food excellence
Strategic Market Location
Based directly in Al Aweer Market, we eliminate middleman delays. Your orders are picked, packed, and delivered within hours—not days.
Quality First Philosophy
Every crate is hand-inspected by our experienced team before delivery. We stake our reputation on the freshness and quality of every single item.
Hospitality Expertise
We understand restaurant kitchens, hotel operations, catering demands, and retail needs. Our team provides customized solutions for your specific requirements.
Lightning-Fast Response
Need something urgently? Our WhatsApp ordering and dedicated account managers ensure you get responses within minutes, not hours.
Transparent Pricing
Direct market access means better prices for you. No hidden fees, no unnecessary markups—just honest B2B wholesale rates that protect your margins.
Global & Local Selection
From UAE-grown produce to exotic imports from around the world, we source the ingredients your menu demands—whether traditional or innovative.
Our Core Values
The principles that guide everything we do
Integrity
Transparent pricing, honest communication, and ethical business practices always.
Quality
Never compromise on freshness. Every item meets our strict quality standards.
Reliability
On-time, every time. Your supply chain depends on us, and we take that seriously.
Partnership
Your success is our success. We grow when you grow.
Our Commitment to You
Every morning, we source from the same market that supplies Dubai's finest establishments. Our promise is simple: the freshness, quality, and reliability your business deserves, delivered with professionalism and care.
We're not just moving boxes of produce—we're helping you create memorable dining experiences, maintain consistent quality, and build your reputation. When you order from Zafresh, you're getting a partner who cares about your success as much as you do.